Thursday, 28/05/2026 | 09:43

Training materials for ESCOs-EESPs

2. Training Material for Energy Efficiency Equipment Suppliers

14:17 - 27/05/2026

vsuee

The Training Program "Strengthening sales and marketing capacity for energy efficiency equipment and solution suppliers" is part of the Vietnam Scaling Up Energy Efficiency Project (VSUEE)

Training Materials for the training program "Strengthening sales and marketing capacity for energy efficiency equipment and solution suppliers" under the Vietnam Scaling Up Energy Efficiency Project (VSUEE).
The training program content includes the following sections:
1. Business Strategy Development
  • Developing Management Orientation
  • Identifying SBUs and making strategic decisions for SBUs
2. Marketing Strategy Development
  • Introduction to Marketing
  • Marketing Environment Analysis and SWOT Analysis
  • Identifying Target Markets and Positioning
  • Developing the Marketing Mix
3. Direct Selling
  • Role of the Seller
  • Direct Selling Process
  • Developing Sales Materials
You can download the training materials by following the link below:
VSUEE Project Management Board.

Participating Financial Institutions